Source: eMarketer
Report: Ball State University Report – “A Play Date with the iPad”
Published July 28 2010 Link to Report
Good news for publishers… the participants in the study found the iPad best for leisure activities and content consumption. However, the creation of content was too difficult. Another interesting point made:
Most users didn’t find iPads very portable, though. More than 60% said they rarely or never took their iPad when they left home, while just 5% did so always.
As for how we consume this content, there are some exciting apps being developed. ie. Flipboard
Source: Ipsos Public Affairs
Report: Procter & Gamble’s Business Cleaning Sustainability Study
Published Summer 2010 Link to Article
Survey highlights include:
Less than 25% of respondents reported that their business had sustainability guidelines.
90% of respondents believe sustainability and environmental responsibility is important for their business, but only 42 percent report being very or extremely well informed about the topic.
51% of the respondents find it difficult to differentiate which products are actually respectful of the environment
85% of respondents saying they are interested in obtaining knowledge and resources about how their business can be more environmentally responsible
Despite interest in environmentally-responsible products, product performance (61%) and price (52%) are the top two factors impacting decision makers and their selection of cleaning products
For half the respondents, “green” and “effective” can go hand-in-hand, but for nearly one third (30%), these qualities were mutually exclusive (20% were unsure).
Recycling (75%) and using energy efficient light bulbs (67%) are the two main steps taken by businesses to be environmentally responsible
This survey focuses on climate change, energy policy, and air pollution and is the 10th annual PPIC Statewide Survey on the environment, presenting responses of 2,502 adult residents throughout California.
The International law firm DLA Piper commissioned a survey of senior technology industry leaders. The purpose of the survey is to measure current perspectives and attitudes on the major trends, challenges and opportunities confronting the industry. A follow-on survey is planned for October of 2010.
The U.S. has plentiful sources of energy; we have simply decided not to use most of them for technical, environmental and political reasons. This article does a good job explaining the scope of the world’s energy consumption and what it will take to change course.
NUI is about easing discovery so that the computing technology that surrounds you acts as a more natural and dynamic partner, not a tool, for helping you work, live and have fun.
As a researcher and marketer of start-ups, I am always looking for timely market data and trends that I don't have to pay for. This site is a repository of what I find. Enjoy!
